Toronto born commercial photographer Joseph Saraceno, started photography as a teenage hobby, which quickly developed into a nagging obsession. Recognized not only in Toronto, but also Internationally, Joseph’s work covers a broad spectrum. Joseph takes a fluid approach to his work, letting the formal qualities of an object drive the creative direction. Strong directional lighting, contrasting textures, and bold angles are signatures of his work; which has been featured editorially in Sharp Magazine, Scentury Magazine, ELLE Magazine, plus advertisements for Sephora, Dove Men, Holt Renfrew, Harry Rosen, Hudson’s Bay Beauty, SDM Beauty.